Our Client Base

The First Step LLC specializes in assisting small to medium-sized dealerships  that find themselves in uncharted territory due to market and business changes, changes in Automotive buying habits or large shifts in their established markets.


Some of our satisfied clients include


     Rhinelander Chrysler Rhinelander Wi

     Rhinlander Honda Rhinelander Wi

     West Burlington Honda West Burlington IA

     Galesburg Toyota Galesburg ILL

     Alphorn Ford Monroe Wi

     Ashland Toyota Honda Ashland Wi

     Harvard Ford Harvard ILL

     Beaver Dam Ford Beaver Dam Wi

     Brodhead  Chevrolet Brodhead Wi

     Fairway ford Freeport ILL

     GM Super Center Lake Geneva Wi

     Koehne Gmc Oconto Wisconsin

     Jensen Motors GMC Cadillac New Ulm, Minn

     Link Ford Mercury Lincoln  Rice Lake Wisconsin

     River Valley Ford  Baldwin, Wisconsin

     Bloomer Ford  Bloomer ,Wisconsin

     Copper Country   Ford   Houghton, Michigan

     Courtesy Motors

     Chrysler,Dodge,Jeep,Honda,Nissian,Mazda .

     Stevens Point  Wisconsin.  . 




"What I like about Mike is he will dig into the Fixed Operations of the Dealership and give me an Honest Evaluation with a practical systematic approach to finding and fixing the problem.  I trust Mike with his diagnosis and I trust Mike with his solutions to fixing the problem and continuous monitoring of our backend.  Mike is great to work with."  Todd Koehne-owner Koehne Buick Pontiac GMC Inc.

"Your practical techniques were easy to implement and yielded immediate results.  By doing an R.O. review for us and establishing a benchmark, we were able to increase our Hours Per R.O. by .6 hours. Technicial productivity overall has increasaed by a total of 18% over the first 45 days.  We feel a major reason for the continued improvement has been the fact that it is an on  going relationship after the in-house visit."  Andy Lamb and Corey Hawkins. River Valley Ford

"Your expertise and knowledge in the service, parts and body shop departments has greatly affected our performance and of course, our bottom line.  Combine those abilities with your knowledge of the Ford financial statement and I can honestly say that you've been a big factor in our "Service Absorption" numbers moving up 40 percentage points.  The continued monitoring and coaching with the service management and service writing staff has been exceptional."  Roy Roberg, Link Ford.