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I work for Cooper tire in the sales and marketing department. Mike and I collaborated closely on ways to increase their Cooper tire sales by focusing on product training and maximizing the benefits of our tire loyalty program. This resulted in the dealership group becoming a leading performer in tire sales in our overall dealer network. Mike’s leadership and involvement was a key to the tire growth we experienced.
Adam J. Zickert
Senior Manager Consumer and Trade Promotions
Cooper Tire
Cooper Tire Corp
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